Forward-looking banking for the self-employed

Overview

Joining on day zero, I headed up the design of the 1st MVP of NatWest's SME banking proposition - discovering unmet needs, setting the vision for the CX and building a design team.

Results

9 months from project start to Alpha
>£2m funding raised

Design delivery

I led the validation and delivery of the alpha proposition designs.

Jobs to be done research

Identifying unmet needs and designing the MVP around the highest opportunity customer jobs.

Minimalistic branding

Striving for a minimalist visual language that remains adaptable to change, while infusing moments of joy through detail.

Graphics by Gary Rockett

Mindset based IA

Merging banking and accounting features in a single, intuitive app.

Product vision

Communicating the future service vision to stakeholders with persona storyboards.

Team leadership

I hired and managed 4 designers and defined an iterative, insights-driven design process.

Hands-on management

Taking on delivery tasks while supporting designers with their own journeys.

Co-design

Establishing a transparent and collaborative design process involving non-designers in decisions.

Hands-on management

Taking on delivery tasks while supporting designers with their own journeys.

Hands-on management

Taking on delivery tasks while supporting designers with their own journeys.

Co-design

Establishing a transparent and collaborative design process involving non-designers in decisions.

Co-design

Establishing a transparent and collaborative design process involving non-designers in decisions.

Thanks for stopping by

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