Launching a good bank

Overview

I joined Tandem to help them design their launch CX. I was the lead designer for growth, owning the acquisition and activation journeys.

Results

18 months from brief to live app
Rated 4.3 stars at launch

Design delivery

As an individual contributor, I was delivering designs for build while also ensuring the team's output creates a coherent and successful acquisition funnel.

App intro

Cracking the challenge of building trust in our first users so they connect their existing bank to Tandem.

Designer: Jacob Hammond

Account opening

Using conversational UI to allow for a more considered or a faster journey depending on prospects' risk appetite.

Designer: Christoph Backoefer

Branding

Creating a trustworthy look & feel and copy by validating iterations against brand adjectives.

Funnel performance

Ensuring each touchpoint does its part to activate customers successfully.

Branding

Creating a trustworthy look & feel and copy by validating iterations against brand adjectives.

One to one's

Helping designers create a clear and achievable development plan and improve their research & stakeholder-facing skills.

Advocating for research

Introducing qualitative research in the form of in-home interviews, journey mapping and fortnightly testing with our target customers.

Team leadership

I supported 2 designers in their professional development.

One to one's

Helping designers create a clear and achievable development plan and improve their research & stakeholder-facing skills.

One to one's

Helping designers create a clear and achievable development plan and improve their research & stakeholder-facing skills.

Advocating for research

Introducing qualitative research in the form of in-home interviews, journey mapping and fortnightly testing with our target customers.

Advocating for research

Introducing qualitative research in the form of in-home interviews, journey mapping and fortnightly testing with our target customers.

Thanks for stopping by

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